For any hero and any movie, Nizam area in Andhra Pradesh is biggest of the markets. Business in this region will decide the hit or flop status of a film. However, Dil Raju who hails from this part of state has strong network of theatres. So, for every festival season he will become the crucial player in reading the fate of BO. Like wise, Pongal has two big tickets 'Naayak' and 'SVSC' readying for release.
While Dil Raju being the producer of 'SVSC,' he will release it on self risk in Nizam area. Shocked with business strategy, he even pumped nearly Rs.11 Crores to bag the rights of 'Naayak' in the same territory. This means, total Pongal cinema business in Nizam area is into the hands of Dil Raju. For any other movies releasing around the same season will neither find theatres nor distributors. So, each and every pie collected for the festival will belong only and only to 'Naayak' and 'SVSC' which directly goes into the pockets of Dil Raju.