The government of Andhra Pradesh is organizing 'Prapancha Telugu Mahasabhalu' very grandly this season. Perhaps, the makers of 'Seethamma Vaakitlo Sirimalle Chettu' thought it would be apt to conduct the audio launch function of the movie as a cultural event that reflect Telugu traditions. Since the movie is also filled with relations and customs of Telugu families, the makers reportedly decided to include some cultural events, which are exclusively belong to Telugu land. 'Burrakatha' is one such program the makers prefer to incorporate in the audio launch. Certainly, the audio launch of the movie appears to be an unique event of its kind. The audio function will be held at Rama Naidu Studios on 16th of this month.
Samantha and Anjali are doing the female leads of this film. Micky J.Meyer is scoring the music of the film. Srikanth Addala is directing the movie while Dil Raju is producing it on the banner Sri Venkateswara Creations. The movie is expected to hit the screens on 11th January, 2013.