Bollywood Star Aamir Khan is an innovative personality and he always comes up with unique marketing strategies for his films. This time, Aamir is back with most awaited movie of 'Talaash' hitting the screens on November 30 all over the world. The new concept to market the film is Aamir has decided to promote 'Talaash' only in nights. Based on the crime and thriller concept, most of movie was shot from 11 PM to 4 AM and even this 'night' plays a key character.
In fact, 'Talaash' showcases the underbelly of Mumbai and has been extensively shot in and around Grant Road, Parsi Colony in Dadar, Madh Fort and Kamatipura. The character of Inspector Shekhawat played by Aamir will be a night bird, who is sleep less invetigating a murder case in these nights. So, aptly Aamir will promote 'Talaash' roaming in Mumbai streets on mid nights.