Producer like Shyam Prasad Reddy who had enormous hold on film making has fumbled a bit when producing films like 'Anji' and 'Arundhathi.' Bombarding visual effects when become a part of story narration obviously add the grandeur elevating the depth in concept. When experimentation goes the other way, even Crores of rupees spent on creating these VFX will remain unfruitfull and film collapses. Best example for the first case is 'Arundhathi' while 'Anji' fits into the latter.
No where in India, we have seen a film just standing at BO alone for Computer Graphics. Our typical mindset of audience first expect a strong story and then do they look for other effects. This discussion is obviously related to the fate of 'Damarukam' because major plus points in this film are promoted as Visual Effects. Let us see, whether 'Damarukam' will end as an 'Anji' or 'Arundhathi'?