Never did Sekhar Kammula aggressively promote his film before or after the release. His character speaks the most like his projects. This soft spoken director for the first time is seen in an attacking mood with release of ‘Life Is Beautiful.’ Although this project has been continuously delayed for some quality reasons, fresh date of September 13th is officially announced as the exact release day.
More than of his past projects, Sekhar is oozing with extra confidence in his words at the press meet. He calls ‘LIB’ as a paisa vasool entertainer which will be accepted by all the set of audience. Obviously, there will be too many feel good factors in the film like past and his high spirits might boost up the pre-release business considerably. Overseas audience might be hearing this.