‘Eega’ of Rajamouli has given Telugu film industry a new artist in the form of Sudeepa or what his Fans in Kannada call him as ‘Kichcha.’ Cashing on the success of ‘Eega,’ some of the Telugu film makers are planning to release Sudeepa’s past Kannada hits into Telugu by dubbing them. In the list is ‘Kichcha’ which has got its publicity begin by producers with an interesting cum filthy tag line.
The new posters of ‘Kichcha’ which are out in newspapers read like this. ‘Snehaaniki Maatrame Kichcha…Eduru Tirigithe Uchcha.’ Well, ‘Uchcha’ is one unparliamentarily used word that found severe objection from Censor in Mahesh Babu’s ‘Businessman.’ Now, it is the same nasty word to be used as a tag line for ‘Eega’ villain. It is to be wait and seen for how many days will ‘Kichcha’ drag the attention of patrons with this kind of promotion?