The release of a Rajamouli’s film will be accompanied with too much of pomp and excitement building high temperatures in industry and among audience. Even though it might be yearly or once in two years, when his film hits the screens there will be excessive hype which can’t be written or said in words. Never mind, Rajamouli always reveals the storyline and core subject of his project on the very first day of commencement of shoot yet his treatment and narration is what people will be inspired to see on the screen.
Exactly on the opposite side of Rajamouli will be one more dark horse maverick director Sekhar Kammula. Neither he would like to build any assumptions nor give any assurances, still the cool headed director has equal craze like Jakkanna in overseas and urban centers. Distributors say his upcoming ‘Life is Beautiful’ will be a gold mine in overseas irrespective of any biggies in race. Perhaps, Sekhar’s style and taking conflicts in every aspect with Rajamouli and of course the one common thing in both is ‘Carpentering of Emotions and the Feel Good Factor’ in each and every scene which formed key for their success.