Although critics and reviewers usually belittle mass films with poor ratings and adverse backbites, our Telugu audience always adored these kinds of flicks majority of times. When it comes to presence of big heroes like Junior NTR or Ramcharan, obviously the success rate gets further brighter. Recent example of ‘Dammu’ throws more light on the strength of a Telugu mass masala film.
In spite of disheartening reviews and divided mouth talk reported on first day, now fresh reports from overseas, Nizam area and few centers in Coastal Andhra are proving of ‘Dammu’ being set to play a long innings creating new industry records. One of our close US trade sources was happy to share that, many of the exhibitors in overseas are getting near to breakeven with in the first week and ‘Dammu’ might even offer them profits. This is good news.
Coming to domestic market, we have heard of Dil Raju already added more theatres in Nizam area looking at the response from audience. As per our reports, same applies for theatres in Kakinada, Bhimavaram where housefuls have become quite common for ‘Dammu.’ So, Nandamuri Fans are flying their collars saying, ‘When it is Junior NTR on the screen…who cares for reviews?’