Like movies, even Rajamouli uses different concepts to promote his movie. He simply pulls the attention of media and public towards his films and ‘Eega’ do not stand different. As time has arrived for audio release and he has come up first with teaser that was appreciated by anybody. This revolutionary and path breaking project with lot of VFX has too much of hard work put in by all the departments of film making.
As a simple example, Rajamouli posted ‘Eega’ making video which speaks on art director Ravindar’s efforts put in. Then on, Rajamouli also started a simple contest for viewers to win the passes for attending the audio release event. Click this link and go to ‘Eega’ Movie website for more details.