Film makers must understand technology and the number of ways it can be used optimally as a measure to control the budget will become a deciding factor in commercial success of a movie. ‘Ee Rojullo’ released yesterday with positive mouth talk is made on a shoe string budget with Canon 5D camera which was actually used by Ramgopal Varma long ago for ‘Dongla Muta.’ In spite of big star cast and the brand value associated with RGV, film failed miserably. When Canon 5D has become the buzz subject again with ‘Ee Rojullo,’ director RGV has tweeted the following inspirational words.
‘Nenu 5D tho Dongalamutha peddha stars tho theesi saadhinchaleni success Ee rojullo unit adhaey 5 D tho kottha vallatho theesi saadhinchindi…Dongala mutha technology ni ardham chesukuni sarigga vaadukunnanduku Ee rojullo Producer sreenivas ki director Maruti ki naa hearty congrats…`Ee rojullo` venakala vaadina technology ni sarigga vaadukunte mottham film industry lo dashabdhaluga vunna making style maaripothundhi…Dongalamutha flop tho tera marugaina technology ni ee rojullo tho nirupinchina Maruti is real trend setter.Hey Maruti congrats once again!’ Wish that, more such film makers will come to light embracing this new technology.