Well, the tweet from Mahesh Babu on ‘Love Failure’ might be encouraging for Siddharth but when it comes to centre field, more than friends they become competitors owing to their recognition in entire South Indian market. Yes, while Mahesh Babu is going for National Brand Ambassadorship of a soft drink even Siddharth endorsed Parle Agro Brand to promote all their products viz. Frooti, Appy, LMN, Saint Juice and Appy Fizz in South.
This company is into beverages, snacks and water has charted out a series of initiatives to tap the rural market. As summer months contribute to nearly 60% of the total business of beverages and cool drinks, all popular brands are hurrying to concentrate on their sales. However Siddharth is a face recognizable equally in Tolly, Kolly and Mollywoods. So, Parle Agro has stroke a big deal with him.