Like the dialogue in ‘Businessman,’ same applies here for ‘Eega’ because ‘Rajamouli is not a Man, it’s a Brand.’ Yes, never have we seen such fever for any director in Tollywood. Here we substantiate. ‘Eega’ is an experimental film made with smaller hero like Nani, an unknown face like Sudeep and a glamour heroine Samanta. Usually films of this caliber would fetch anything less than Rs.1 Crore in the form of satellite rights.
Altogether the case becomes different, when a brand like SS Rajamouli is attached. We hear that a popular channel purchased the satellite rights of ‘Eega’ by paying Rs.5.5 Crores much before revealing of first look teaser or audio. This is unimaginable and again Jakkanna’s magic is working out commercially.