Ever since Prince Mahesh Babu's 'Dookudu' hit the screens, the movie, as well as the hero were projected to sky high levels by the media and especially T.V.9 played a vital role in announcing the movie's shares. Maybe with the influence of the producers or on their own interest, the channel announced the status of the movie comparing with industry hit 'Magadheera' and put the discussions about the positions of both the movies, between the fans of Mega and Mahesh fans. While the movie was running, three or four programs of this kind were telecasted by the channel.
Mahesh Babu's 'Businessman' was released on 13th January. To promote the movie, T.V.9 came up with some more innovative programs like, 'Making of Super Star Mahesh Babu'. Fans of Mahesh Babu are said to be quite happy with these kind of programs. However, fans of other heroes are also protesting that the channel should spend some time to promote their heroes as well.