Film promotion on television and radio gets into general acceptance even among second generation stars as well. It was gorgeous Vidya Balan yesterday on KBC and today it was Nandamuri Balakrishna on a FM Radio channel promoting their upcoming films and this mode of publicity has been widely accepted.
Balayya came on air to promote his ‘Sri Rama Rajyam’ interacting with callers from various places wishing him luck and Nandamuri star giving out finer details of the film and effort that went into making of the film. Starting from 10.00 AM, the interactive session is spread into three sessions which covers the best part of the day. Film’s songs along with other Balakrishna starrer songs were played. The jockeys conducted the show well and Sri Rama of the film exhibited full flow of language laced with smiles and other soothing expressions suitable for radio.
He went on to congratulate the Radio Station for bringing out such a good program and playing the film songs of which “Jagadanada Karaka..” proved to be the favorite one of the majority of callers.
Last night, KBC had a special guest in the form of Vidya Balan who dressed to kill in a bright red sari sporting a seductive smile waded through the program and in the process promoting her forthcoming film ‘The Dirty Picture.’