The very mentioning of the name of Swetha Menon is driving men to crazy. Being a model turned actress, she has become the special and interesting subject when it comes to discussion on ‘Rathinirvedam.’ The film is ready to hit the Telugu marquee on November 18 all over the state after completing a successful 100 days in Kerala. There is always a fashion market for Mallu aunties in Andhra Pradesh and ‘Rathinirvedam’ is to cash upon this factor because next to the end of Shakila’s era, this is the first film landing in Telugu after some time.
If ‘Rathinirvedam’ strikes gold at BO, Swetha’s special character in ‘Rajanna’ of Nagarjuna will also get a significant publicity. She seems to have made her mind to make a long stay in Tollywood and her Rathi character in this flick will decide her future.