One major plus point that is making ‘Rajanna’ to stay in sidelines of media coverage is because of undefeated director SS Rajamouli handling the action episodes of film. Else, director Vijayendra Prasad couldn’t have done any good for the film’s promotion. Even with star like Nagarjuna being hero of the film that is made on a very good budget with historical subject, presence of ‘Dookudu’ and ‘Oosaravelli’ have literally sidelined the presence of ‘Rajanna’ in Dasara race.
A close source to Nagarjuna’s camp says, ‘Rajanna will be a surprising winner of the season with release date announced as 30th of the month. With many big competitors, ‘Dookudu’ on September 23 and ‘Oosaravelli’ arriving on October 6th, our ‘Rajanna’ will take the center seat. Of course, publicity for the film pegged at lowest level and media giving top concerns only to Mahesh and NTR is like an insult for our film. Yet, we are confident of what ‘Rajanna’ is capable of doing.’ Wish that, audio release of the film will boost the promotion.