Allu Arjun became Mallu Arjun for Mallu audience. Competing with native Malayalam heroes, Bunny and Geetha Arts have developed their own image in Kerala. Off late the release of ‘Arya 2’ and ‘Badrinath’ proved sensational in Malluwood crossing one crore collections. Now, Allu Aravind has cleverly planned to dub their hit Telugu flick ‘100% Love’ to Malayalam and earn more profits.
Obviously the brand image of director Sukumar with ‘Arya 2’ craze followed by name of Allu Arjun to be posted as Presenter of ‘100% Love,’ the complex subject and simple youthful narration might strike chord with Kerala audience. So, Geetha Arts is still busy counting the currencies for ‘100% Love.’