Adding of star color to any event will not only attract the attention of audience but also help entrepreneurs to market their product or service. Currently there is great demand for star celebrities to make their presence as Brand Ambassadors by endorsing various products. The mania of these commercial authorizations have reached a level where star celebrities aren’t worried about the basic things like nature of product and suitability of their image to such a product.
From last six months, heroes like Nagarjuna, Mahesh Babu and Junior NTR are competing on the top to get hold of as many endorsements as possible. Saris and jewelers which are generally considered as interesting areas of ladies are also not spared by our heroes. While Mahesh Babu endorsed ‘Jos Alukkas,’ it is Nagarjuna doing more than the needful BIS service to Kalyan Jewelers followed by Junior NTR to Malabar Gold and even Jagapathi Babu to CMR Gold. Will this be the end for our heroes brand thirsty or will they go even to market the Saris?