Competition between heroines extended from cinema to ad field and brand endorsements even. As maintaining of brand ambassadorships has become an easy way of securing good money, heroines are literally fighting it out in the middle. Asin from early times has been the face of Miranda, TATA Sky and Fair Ever fairness cream. Of all, the last product was very much popular in market because we Indians have too much of obsession for skin care and Asin too had a rapport with Cavinkare.
All of the sudden, Asin is upset because she is kicked away by Trisha for Fair Ever. A surprised Asin approached the management of Cavinkare but reasoning for replacement was not justified. Although Trisha tightened all the company sources not to reveal this news till last hour keeping the issue secret, Asin is feeling bad on Trisha's worst politics.