The advent of new generation had the big advantage that thinking power of audience has gone beyond discussion just about heroes, heroines and directors. Movies these days are not just dependent upon performance of heroes or directors, it is the collective effort of various departments that is to bring the final output deciding the destiny of a movie, whether a hit or super hit. The first craft which seems to be highly appreciated these days is Art Department.
Yes, take it in the case of huge settings of ‘Magadheera’ or the big house in ‘Maryada Ramanna’ or the volumes of mind blowing work in ‘Anaganaga O Dheerudu,’ it is the Art Department that grown its importance in elevating the standards of a movie. Trend continues and ‘Shakthi’ of Junior NTR, ‘Badrinath’ of Allu Arjun, ‘Sree Rama Rajyam’ of Balakrishna, ‘Eega’ of Rajamouli are the upcoming releases where again the Art Department seems almost dominating the Heroes.