The overt hype which media create for any of their own movies isn’t a new one in Indian film industry. Same do apply for Sun Network who is closely associated with ‘Robot/Endhiran.’ After the super duper hit of this movie in all South Indian states, this is time for ‘Robot’ to strike the small screen on the eve of Sankranthi festival.
Gemini TV, the wing of Sun Network in Andhra Pradesh is to telecast the movie and the advertisement for same has begun on an interesting note with statements like ‘Robot’ is ‘Movie of The Century.’ This is purely a false hype and we know that despite ‘Robot’ being a great success, it isn’t eligible for winning the title of ‘Movie of The Century’ for many reasons except technological excellence. Let us see, how great TRP ratings with this movie record on Sankranthi?