The Tollywood and South film industry has been achieving consecutive successes, with their films becoming hits not only in their native regions but also in Bollywood. As a result, South stars are gaining All India stardom, and many companies are now hiring them as brand ambassadors for their marketing campaigns. One area where South stars are particularly dominating is in the endorsement of cool drinks.
Several South stars have become brand ambassadors for popular cool drinks, leveraging their massive fan following and stardom. Allu Arjun is the national-wide brand ambassador for Thums Up, while Mahesh Babu has been associated with Mountain Dew for a long time. Yash, who rose to fame with KGF, is now the brand ambassador for Coca-Cola. Ram Charan has been appointed as the national-wide brand ambassador for Kampa Cool Drink, and other South stars like Pooja Hegde, Nagarjuna, and Nani are also associated with various cool drink brands.
The trend suggests that cool drink companies are cashing in on the stardom of Tollywood and South stars for national promotions. The success of South films and stars has led to a shift in the way brands approach their marketing strategies. With their massive fan following and appeal across India, South stars are becoming increasingly popular as brand ambassadors. Their fans are expressing happiness over their favourite stars being associated with popular brands.
The association of South stars with cool drink brands is expected to continue, given their massive appeal and influence. As the South film industry continues to grow and expand its reach, it's likely that we'll see more South stars becoming brand ambassadors for various products and services. The trend is a testament to the growing popularity and influence of the South film industry in India.