The upcoming film Abir Gulaal, starring Pakistani actor Fawad Khan and Vaani Kapoor, is facing mounting calls for a boycott following the recent terror attack in Pahalgam that claimed the lives of 26 people. The film, directed by Aarti S Bagdi and slated for release on May 9, has sparked controversy due to the casting of Fawad Khan, a Pakistani national, amid strained diplomatic ties and heightened tensions at the borders. The romantic drama, said to be a cross-border love story, has already faced backlash since its announcement.
The tragic Pahalgam incident has reignited public outrage, especially on social media, where users are questioning the Indian film industry's decision to collaborate with Pakistani artists despite ongoing hostilities. The backlash appears to be gathering steam, with many demanding that the film be pulled from release schedules. The current controversy has also prompted comparisons with past incidents, especially the backlash surrounding Karan Johar’s Ae Dil Hai Mushkil in 2016, which also starred Fawad Khan.
The Maharashtra Navnirman Sena (MNS) has voiced strong objections to the film’s release in Maharashtra, adding to the growing protests. Despite these protests, the makers of Abir Gulaal have decided to proceed with the planned release date. The decision has sparked further outrage, with many calling for a boycott of the film.
As the release date approaches, it remains to be seen how the film will fare at the box office amidst the growing boycott calls. The film's success will depend on how the audience reacts to the controversy and whether the makers can overcome the backlash.