Aishwarya Rajinikanth's 'Lal Salaam' released in February 2024, failed to meet its expectations, resulting in a low box office performance despite its hype prior to the release. The movie, which featured Rajinikanth in an extended appearance, did not fare well, leading to significant losses for its producers, Lyca Productions. Following its theatrical run, fans eagerly awaited its OTT release, especially since Netflix had initially acquired the digital rights. However, due to several complications, the agreement was reportedly canceled.
The film's production team had issued multiple comments following its release, admitting that some footage had been lost and that critical editing adjustments were still pending. These revelations from the director created additional worries, leaving fans uncertain about the film's future. With no updates for months, fans remained hopeful for an OTT release. Now, after over a year, there is finally good news - 'Lal Salaam' is set to premiere on Sun NXT on April 4th.
This news has reignited interest in the film, giving viewers another chance to experience it. Despite its struggles, 'Lal Salaam's arrival on OTT may help it find a new audience. The film's digital release may provide an opportunity for it to gain appreciation, which it lacked during its theatrical run. Whether 'Lal Salaam' will succeed in its digital run remains to be seen, but its long wait is finally coming to an end.
The premiere of 'Lal Salaam' on Sun NXT is expected to attract a significant audience, especially considering the film's delayed OTT release. Fans of Rajinikanth will likely tune in to watch the film, which may help it find a new lease on life. With its digital release, 'Lal Salaam' may finally get the recognition it deserves, despite its initial box office struggles.