Netflix is facing criticism for its decision to buy the rights to Kangana Ranaut's Emergency, which failed to deliver the expected results at the box office. The film, which was released on January 17, earned only Rs 21 crore, a far cry from the Rs 80 crore that Netflix paid for the rights. This has led to speculation that Netflix has made a costly mistake, losing a significant amount of money on the film.
The film, which is a self-directed project by Kangana Ranaut, tells the story of the Emergency and Operation Bluestar, a period of emergency imposed during the time of Indira Gandhi as Prime Minister. Kangana plays Indira Gandhi, while Anupam Kher, Shreyas Talpade, and the late actor Satish Kaushik play important roles. Despite its promising premise, the film failed to resonate with audiences, leading to its poor box office performance.
Netflix's decision to buy the rights to Emergency for Rs 80 crore has raised questions about the streaming platform's strategy. The film's poor box office performance suggests that it may not have been a wise investment, and the fact that Netflix paid more for the rights than the film's production budget has led to speculation that the platform may have been motivated by other factors. Social media is abuzz with theories about why Netflix made this decision, with some suggesting that the platform may have been influenced by political considerations.
The fallout from Netflix's decision is likely to be significant, with the platform facing criticism for its handling of the film's rights. The loss of Rs 80 crore is a significant blow, and the platform will need to carefully consider its strategy going forward to avoid making similar mistakes. As the streaming landscape continues to evolve, Netflix will need to be more discerning in its investments if it is to remain competitive.