Victory Venkatesh's Pongal outing Sankranthiki Vasthunnam is proving to be a massive hit, reconnecting with family audiences and showcasing the strength of family entertainers during the festival season. The movie's fun-filled and engaging content is attracting repeat viewings, making it stronger each day. Directed by Anil Ravipudi, the film is on track to cross the 150 Cr mark by its fifth day, having already amassed a total of Rs 131 Cr in just four days.
The film's fourth-day collection contributed Rs 25 Cr to its global gross, with advance bookings for Day 5 looking exceptionally strong across all regions. This indicates continued momentum for the film, which is also performing exceptionally well in North America, rapidly nearing the $1.5 million mark. Having already surpassed its breakeven point in all markets, Sankranthiki Vasthunnam is poised for significant profits, benefiting both producers and distributors.
As the weekend approaches, Sankranthiki Vasthunnam is expected to continue its upward trajectory, with its engaging storyline and entertaining content attracting more audiences. The film's success is a testament to the power of family-friendly entertainment, and it's likely to remain a top choice for viewers in the coming days.
With its impressive box office performance, Sankranthiki Vasthunnam is cementing its position as one of the top-grossing films of the season. As the film continues to attract audiences and break box office records, it's clear that Victory Venkatesh's Pongal outing is a resounding success.