Vikram keen to strike gold in Tollywood with Thangalaan.Vikram, the celebrated Tamil actor, is banking on his upcoming film "Thangalan" to reignite his popularity in the Telugu market. His hopes are pinned on a fresh action-packed concept and a bold new look, aiming to captivate Telugu audiences.
A distributor, analyzing the current scenario, suggests that Vikram's return with "Thangalan" is well-timed, as Telugu viewers have shown a penchant for both path-breaking films and Tamil stars who deliver compelling performances with physical transformations.
While his last release, "Ponniyin Selvan," was a successful venture in Tamil Nadu, its performance in the Telugu states was underwhelming. The distributor attributes this to the film's multi-hero structure and intricate subplots, which might have diluted its appeal to Telugu audiences.
However, Vikram's track record in Telugu cinema speaks volumes. His iconic performances in films like "Aparachitudu" and "Sivaputrudu" earned him massive popularity and a dedicated fan base in Andhra Pradesh and Telangana. "Aparachitudu," in particular, became a landmark success for the actor, showcasing his incredible range and earning him widespread appreciation.
Despite the success of "I," a visually spectacular film directed by Shankar, Vikram later shifted his focus towards performance-oriented roles, resulting in critical acclaim but a decline in box office success in Telugu states.
With the recent return of other Tamil superstars like Rajnikanth, Vijay, and Suriya to the Telugu market after a period of setbacks, Vikram believes that "Thangalan" is his golden opportunity. The film, set against the backdrop of the Kolar Gold Fields, features an action-adventure story with a clash against the British, promising all the elements of a commercial success.
The distributor concludes that Vikram has a strong chance of making a significant impact during the Independence Day release window. "Thangalan" holds the potential to reintroduce Vikram to Telugu audiences and establish him as a force to be reckoned with in the Telugu film industry.