The Telugu comedy caper "Darling" is set to make its digital premiere on Disney+ Hotstar on August 13, 2024, after a theatrical release on July 19, 2024. Despite aggressive promotion by the makers, who previously produced the blockbuster "HanuMan", the film failed to attract audiences in theaters. Directed by Aswin Ram, "Darling" stars Priyadarshi Pulikonda and Nabha Natesh in lead roles, alongside Brahmanandam, Vishnu, Krishnatej, and Ananya Nagalla in key roles.
The film's story explores the challenges faced by a husband dealing with a wife who has a split personality, blending romance and comedy. Produced by Niranjan Reddy and Mrs. Chaitanya under the Prime Show Entertainments banner, "Darling" is poised to reach a broader audience through its digital release on Disney+ Hotstar.
Notably, the makers produced the film on a very low budget, but the OTT rights have been sold to Disney+ Hotstar for a significant amount, putting the makers in the safe zone. The success of "HanuMan" has also contributed to the film's prospects, with the brand helping the makers in a big way.
With its digital premiere on the horizon, "Darling" is expected to gain more traction and reach a wider audience. The film's availability on Disney+ Hotstar will provide viewers with an opportunity to experience the unique blend of romance and comedy, exploring the complexities of a husband dealing with a wife's split personality.