Tamil superstar Vijay's star power continues to rise in the Telugu states, with his upcoming film "G.O.A.T (Greatest of All Times)" fetching a record Rs 17 crores for distribution rights.
Mythri Movie Makers, known for distributing big-budget films like "Salaar" and "HanuMan," secured the rights after a competitive bidding process. Sources in Chennai reveal that despite multiple distributors vying for the film, Mythri Movie Makers emerged victorious, meeting the Tamil producers' asking price.
This hefty sum reflects Vijay's growing popularity in Andhra Pradesh and Telangana. His previous releases, "Varasudu" and "Leo," have already made significant profits, grossing Rs 12 crores and over Rs 20 crores respectively in the region.
"G.O.A.T" is poised to further cement Vijay's dominance in the Telugu market, with its potential to resonate strongly with the masses. Following Sithara Entertainments' success with "Leo," Mythri Movie Makers is now poised to capitalize on Vijay's star power.
Vijay's success transcends his Tamil counterparts like Rajinikanth and Karthi, indicating his rise to a new level of popularity. This trend showcases the growing demand for Tamil films in Telugu states, with Telugu distributors readily investing in these projects.