Samantha market skyrocketing. With her immense popularity across Tollywood, Bollywood, and Kollywood, Samantha Ruth Prabhu has reportedly amassed a substantial market value exceeding Rs 25 crores, a figure comparable to that of several Telugu male leads.
According to a distributor, Samantha's appeal has transcended regional boundaries, making her a sought-after star in multiple industries. Her market value, which includes digital, satellite, and theatrical rights worldwide, is said to be the highest for an actress in Tollywood.
Recognizing the growing demand for her work, Samantha has ventured into film production, launching her own production house. Her debut production, 'Maa Inti Bangaram,' features her in the lead role, showcasing her commitment to nurturing her home production. Despite lucrative offers from Telugu producers offering significant pay and profit shares, Samantha has chosen to forge her own path in the industry.
Samantha is also establishing herself as a pioneer of women-centric films, with a focus on roles that showcase her fiery and intense side. Her upcoming film, 'Bangaram,' is set to highlight her prowess in portraying anger-driven characters, building on her previous experience with action sequences in 'Yashoda.' Samantha's evolution from a leading actress to a filmmaker and champion of women's roles underscores her versatility and determination to explore new horizons in the film industry.