Kalki 2898 AD to be promoted internationally. As the release date for 'Kalki 2898' approaches in May, the film is generating massive anticipation. With just two months remaining, the team is gearing up for an extensive promotional campaign. Prabhas, fresh from the success of 'Salar,' is expected to dominate the box office once again, raising expectations among trade circles. Director Nag Ashwin's promotional strategy seems to be inspired by the grand campaigns seen with films by Rajamouli, aiming to reach audiences beyond India.
The campaign is set to be comprehensive, with large-scale promotions planned in major metropolitan cities across India such as Hyderabad, Mumbai, Bangalore, Chennai, and others. The team also plans to promote the film extensively abroad, including holding a special event in America and Dubai. The goal is to take 'Kalki 2898' to international audiences and create a buzz in various countries.
Director Nag Ashwin has already hinted at the film's theme, which revolves around the future of India, based on his analysis of Indian history and Puranas. The film blends advanced technology and future concepts to create a science fiction thriller with universal appeal. This universal theme is likely driving the decision to promote the film overseas, leveraging Prabhas's significant following in countries like Japan and China.
The promotional budget for the campaign is expected to be substantial, indicating the team's commitment to making 'Kalki 2898' a global success.