Fir any film, marketing and publicity are key aspects to create interest and anticipation among the viewers. Full-fledged promotions along with compelling promotional content can draw audiences to theatre. Without creating any buzz, no matter how good the content is, any film finds tough to get good occupancies on its opening day. Two big films releasing this week but without much knowledge to the audiences.
Usually whenever a Star Hero film became huge blockbuster, his immediate next will draw the attention of audience. Contrary to this after Historic Hit, 'Jailer', Rajinikanth is coming as Moideen Bhai in a ln extended Cameo in his daughter Aishwarya Rajinikanth's directorial, 'Lal Salaam'. The film is slated to release on 9th February. Yet makers didn't released Telugu songs and Trailer.
Another notable film that is releasing this week is YS Jagan's semi-Biopic Yatra 2. The first part Yatra which was released in 2019 depicting the Biopic of Late YS Rajasekhar Reddy became boxoffice success. But, still the sequel got no takers. Teaser and Trailers of Yatra 2 are impressive which promises an emotional ride exploring the political journey of YS Jagan. Yatra 2 is slated to release on 8Th Febraury.
Now, coming to the buzz, these two films - Lal Salaam and Yatra 2 are least bothered by the audience. Makers are also seems like opted for zero promotions. This is showing adverse effect on their films. Even there are doubts, whether Yatra 2 can make it to theatres on aforementioned date. As the film is yet to announce its censor clearance.