People Media Factory planning deals for top stars. Revolutionizing the landscape of Tollywood, People Media Factory is gearing up to reshape industry dynamics by securing multiple film deals with prominent actors, akin to the modus operandi of Bollywood corporate giants. Following the signing of action luminary Ravi Teja for a groundbreaking four-film contract, the production house has further solidified its influence by entering into an agreement with the rising star Aadi Saikumar, with ambitions to enlist more luminaries.
This pioneering approach is being lauded as a transformative endeavor for the Telugu film industry. A source comments, "It is a new working style they are trying to bring into Tollywood, and it augurs well for the industry." Drawing parallels with Bollywood, the source notes that only stars like Akshay Kumar have engaged in similar multi-film contracts with corporate houses. The practice, it seems, is now making inroads into the Telugu film arena.
The source underscores the significance of Ravi Teja's unprecedented four-film deal with People Media Factory, amounting to Rs 100 crore, as a precedent-setting move. Ravi Teja's prolific output with films like 'Dhamakha,' 'Eagle,' and 'Mr. Bachchan' within a single year showcases the potential success of this approach. "Stars would be happy to collaborate on multiple projects under a single banner rather than waiting for new producers to approach them. It is a win-win situation for both the actor and the producer," the source elaborates.
From the producer's standpoint, securing the dates of prominent stars at reasonable remuneration becomes a key advantage. Additionally, spanning the recovery of investments over four films offers a more strategic financial model compared to the conventional one-film-at-a-time approach.
Producer TG Vishwaprasad, the driving force behind People Media Factory, is not only eyeing additional banners but has also introduced a comprehensive approach to film production. Bringing his daughter on board to oversee production and creative aspects, Vishwaprasad emphasizes efficiency and cost-effectiveness. The involvement of a creative team in the story department, where stories undergo thorough scrutiny before progressing to budgeting and casting, adds another layer to their strategy. The meticulous scene-to-scene analysis by the creative team aims to enhance the overall success rate of their cinematic ventures, marking a progressive shift in Tollywood's filmmaking landscape.