Vijay Deverakonda at the very early stage of his career has launched hi own clothing label. His Rowdy Wear, is the first ever celebrity fashion brand to originate from the Telugu states. Rowdy brand was launched in 2018 which personifies the rebel attitude and style of the actor. The brand’s merchandise, comprising apparel for men, women and children, including accessories and footwear.
Rowdy brand reflecting rebellious persona with the new designs made into markets and earned popularity. The youth owned the 'Rowdy Wear' very well. Now, the actor, who even addresses his fans as ‘rowdies’ at the start of his event speeches, will be relaunching luxury apparel with an intersting announcement- aims to reclaim indian supremacy.
Vijay Deverakonda teases new luxury clothing label- RWDY Indian Street Culture in a video explaining the philosophy of the brand. "We will reclaim indian supremacy" says Vijay Deverakonda in an exciting announcement of a new wave fashion house. The RWDY Indian street culture will take over the world in December, with a motto of the world saying Namasthe. The brand will be launched grandly into the market.
Price point and other details weren’t given. But looking at the announcement it seems to be in the aspirational luxury fashion space. A link to register for early access was given, Rwdy.in