Tollywood’s biggest season of the year is to begin soon. Big heads in Andhra Pradesh Film Chamber have come forward with a proposal to hike the ticket prices in State before season begins with ‘Komaram Puli.’ On the other hand, here is the category of middle and smaller class producers running away from the industry unable to bear theatre rents and failing to deliver BO churners are posing few hurdles for the decision.
This hike in ticket prices will surely help big players to get away with heavy opening collections with in first few weeks siding themselves onto safer and profit lanes. Same time, small and medium budgeted movies and producers are to be taken for heavy beating and this hike is considered as a final death blow because none of the movie buffs wish to spend Rs.70 to Rs.100 on a small or medium budgeted film.
Here is a new dichotomy put forward by few of the film analysts that, more than producers and distributors it will be Piracy makers who will profit to the maximum with these heavy ticket prices. To afford a minimum of Rs.400 per family of three or four members on a weekend to watch a movie in theatre is a distant dream in our India. Obviously these families prefer to buy/rent a pirated DVD or CD at minimum of Rs.10 to enjoy their weekend happily sitting with family members.
Yes, Piracy may become further more dangerous and a draconian threat to small budgeted films and partially even to big budgeted movies with this new ticket rates. When we are keeping a section of audience away from theatres, how can Tollywood be declared as prosperous? Insteas we are grooming Piracy to destroy the entire industry!