Tiger 3 Ruaan song is out. The latest song from the much-anticipated Salman Khan and Katrina Kaif-starrer 'Tiger 3' is finally here. Entitled 'Ruaan,' this soulful track is once again graced by the mesmerizing voice of Arijit Singh, who previously enchanted us with 'Leke Prabhu Ka Naam.' However, there's a twist – no video accompanies this song; only the lyrical audio is available.
Yash Raj Films, known for their mastery in building intrigue around the YRF Spy Universe, is taking a bold step with 'Tiger 3.' Aditya Chopra has made the strategic decision to withhold the release of the second song, 'Ruaan,' in order to safeguard a crucial plot point from being revealed until the film's grand premiere on Diwali, Sunday, November 12.
Arijit Singh lends his enchanting vocals to 'Ruaan,' a song that beautifully captures the essence of the film. Directed by Maneesh Sharma, 'Tiger 3' takes the titular characters, Tiger and Zoya, on a profoundly personal and intense journey, and 'Ruaan' serves as the soulful voice of their emotions. Maneesh Sharma shares, “The way it’s picturized in the film, we really wanted to keep such main story plots, the way they are meant to be experienced - in the cinema, in the moment.”
YRF's decision to withhold an Arijit Singh chartbuster is a bold one, as typically, such assets are released in advance to generate maximum buzz. Maneesh emphasizes the difficulty of this decision, stating, “Knowing that we have this soulful song sung by Arijit Singh, picturized on Salman Khan, and taking a decision to withhold it - it’s been tough!” But he firmly believes, “When you hear 'Ruaan' in the context of the story on release day, you will understand that we did the right thing! It's a monumental moment that will amplify the excitement surrounding 'Tiger 3' when it hits the screens.”