Alia Bhatt brand increasing. Alia Bhatt moved the hearts of all with her performance in Rajamouli's magnum opus RRR which starred Ram Charan and NTR in the lead. Alia has transformed the traditional image of the Indian heroine by embracing her multifaceted identity, balancing a fulfilling family life with a thriving career. Her journey is a testament to her exceptional talent and remarkable versatility.
Undoubtedly, Alia is one of the most influential actors of her generation, boasting an impressive 90 percent success rate at the box office. She not only clinched her first National Award but also set a milestone with "Gangubai Kathiawadi," which grossed a staggering Rs 300 crore as a female-led film. "Rocky Aur Rani Ki Prem Kahani" has also achieved a remarkable collection of Rs 500 crore. Her stardom has transcended national borders, making her Hollywood debut in "Heart Of Stone" opposite Gal Gadot and being named the Indian ambassador for the esteemed luxury brand House Of Gucci.
Alia's journey into acting began at a young age, starting as a child artist in "Sangharsh" in 1999 and taking on a leading role in "Student Of the Year" in 2012. Her performances in "Highway," "Dear Zindagi," and "Raazi" have solidified her reputation as a talent beyond measure. Directors like Gauri Shinde, who worked with Sridevi, describe her as having a natural intelligence when it comes to her craft, a trait shared by Alia, who has grown to headline films and captivate audiences on screen.
Zoya Akhtar commends Alia's versatility, as she effortlessly transitions between mainstream commercial cinema, ensemble casts like "Udta Punjab," and even supporting roles in films like "Gully Boy." Her confidence in embracing diverse roles reflects her understanding that the story always takes precedence over her individual presence. Director Jasmeet Reen characterizes her as a "sponge" who fully immerses herself in the filmmaker's vision.
When asked about her approach, Alia's response reflects her imaginative and ever-evolving mindset. She acknowledges her ability to shift from pragmatism to dreaminess, explaining that her choice of diverse characters keeps her engaged and entertained.
Beyond her acting career, Alia has ventured into the realm of entrepreneurship. She co-produced "Darlings" with Red Chillies Entertainment, which enjoyed immense success on Netflix. Alia's own production company, Eternal Sunshine, showcases her creative producer role, focusing on storytelling that touches the heart. She has also launched a sustainable children's and maternity wear line, Ed-a-mama, later acquired by Reliance, and invested in various beauty, personal care, and wellness start-ups.
Harish Bijoor, a brand-strategy expert, praises Alia's aptitude for reinvention, comparing her business sense to that of sports icons like Virat Kohli and MS Dhoni. He highlights her savvy approach to investments, combining sweat equity and financial equity in the booming era of start-ups.
Alia's plans for the future are marked by enthusiasm, wonder, and a sparkle in her eyes as she continues to explore her passions and creative pursuits. As she concludes another successful year, audiences can look forward to her next project, Dinesh Vijan's "Jigra."
In essence, Alia Bhatt has redefined the Indian heroine archetype through her talent, versatility, and entrepreneurial spirit, leaving an indelible mark on both the entertainment industry and the world of business.