Vaishnav Tej keen to make an impact. Vaishnav Tej, the younger brother of Sai Dharam Tej, is on the quest for a significant hit, especially after his last two films, 'Konda Polam' and 'Ranga Ranga Vaibhavanga,' failed to strike a chord with audiences. Despite a sensational start to his career with the blockbuster 'Uppena,' the mega hero faced challenges in maintaining his momentum. A source points out, "It's imperative for Vaishnav Tej to deliver a major success at this juncture because competition among young heroes is intensifying."
Having initially established his image as a romantic lead, Vaishnav Tej is now embracing the role of an action hero in his forthcoming film, 'Aadikeshava,' with the aspiration of leaving a lasting impression on audiences in this new avatar. "Action roles come with their set of challenges, and his transition from a lover boy to a fiery character demands a robust script. While his association with the mega family does provide an advantage, the 'cause' he is fighting for must always serve to elevate and substantiate an anger-driven role in a film," the source observes.
With contemporaries like Vijay Deverakonda, Siddhu Jonnallagadda, and Naveen Polishetty winning over young and female audiences with their romantic roles, Vaishnav Tej is venturing into the action genre to captivate the masses. It seems he aspires to join the ranks of celebrated action heroes in Telugu cinema, such as Ram Charan, Jr. NTR, and Allu Arjun.
"Portraying a fearless young character who overpowers adversaries with his physical prowess is no small feat. Undoubtedly, he has undertaken a challenging role, and now we must await the response of the Telugu audience," the source concludes.