Devil used AI to overcome Hollywood strike. Hollywood's actors' union, SAG-AFTRA, has been engaged in a prolonged protest against Hollywood studios. They are advocating for protection against the use of artificial intelligence to replicate a performer's image and voice in movies, as well as seeking higher compensation for their work. Despite multiple rounds of discussions, the 160,000-member performers' union went on strike in mid-July, and a compromise has yet to be reached.
In contrast, a Telugu producer has taken a unique approach by incorporating Artificial Intelligence into his upcoming movie, "Devil," featuring Nandamuri Kalyan Ram. This decision has been met with praise from insiders who acknowledge that using AI requires a special skill set and expertise in fine arts.
The film's story revolves around a British Agent, played by Kalyan Ram, embarking on a mission to uncover the truth in the pre-Independence era. Recreating this historical setting with authenticity is a daunting task, but AI has proven to be a valuable tool in this endeavor. Producer-director Abhishek Nama attests that AI has expanded their visual imagination and will offer a visually pleasing experience to viewers without displacing human work.
Nama dispels the myth that AI replaces human effort, asserting that it complements it. AI contributes to the creation of spectacular visuals and backgrounds, facilitating the production process. For example, AI software was used to generate sets, artifacts, and various locations, all of which were authentically reminiscent of the pre-Independence era. These visuals were then shared with an art director who found that AI made his work more manageable, enabling him to erect sets accordingly.
In conclusion, AI is hailed as a boon for filmmakers, especially in period-centric movies, as it not only reduces costs but also enhances a film's imagery. The producer emphasizes that everything can be achieved with a laptop and a bit of imagination and intelligence, making AI a valuable addition to the filmmaking process.