Akshay, SRK, Ajay once again for Vimal. Fans of Akshay Kumar expressed their disappointment upon seeing him in another Vimal advertisement, especially given his earlier promises not to endorse tobacco products. This new ad also features Shah Rukh Khan, Ajay Devgn, and actor-model Soundarya Sharma.In the ad, Shah Rukh and Ajay are waiting for Akshay near his house, but he's engrossed in his music with headphones on.
When Ajay honks, Shah Rukh tries to get Akshay's attention by throwing a ball at his window, but it accidentally hits Soundarya's window instead. She comes out angry, and Shah Rukh points the blame at Ajay, who opens a packet of Vimal product, consumes it, and points towards Akshay's window. The aroma of the product brings Akshay to the window, and Ajay asks him to come down. The ad concludes with all of them doing the signature style of the brand.
Many fans were disappointed and questioned Akshay's decision, citing his earlier commitment not to endorse such products. Some comments expressed frustration that he didn't stick to his word, while others were puzzled about why he agreed to do the ad again. However, one fan suggested that the product might not be tobacco but flavored betelnut.
Earlier this year, Akshay faced backlash when he first associated with Vimal. In April, he issued an apology to his fans via Instagram, acknowledging their disappointment and stating that he would not endorse tobacco. He also pledged to donate his entire endorsement fee to a worthy cause and promised to be more mindful of his future choices. Despite his decision, the brand continued to air the ads due to the legal duration of his contract.