Musical Romantic drama ‘Kushi’, featuring popular stars Vijay Deverakonda and Samantha Ruth Prabhu, has created a lot of buzz before it's release for its chartbuster soundtrack and pairing of two popular actors who enjoy following in the youth. Due to these reasons the film has very good pre-release hype which turned into terrific opening weekend registering highest opening for Vijay Deverakonda.
Kushi was released in theaters on September 1, exactly after one month the film made its OTT debut. Kushi is now streaming on Netflix from October 1st. The film is available in multiple languages, including Telugu, Kannada, Malayalam, Tamil, and Hindi.
Reportedly Netflix has acquired the digital rights of Kushi for a whopping amount of Rs 30 crores. The film will be available on the digital platform exactly one month after its theatrical release. Netflix if expecting that the film will become a hit in OTT as it is a youthful family drama which will be widely viewed by family audiences.
Kushi was directed by Shiva Nirvana in Mythri Movie Makers bankrolled by Naveen Yerneni and Ravi Shankar. Hesham Abdul Wahab has provided the music for the film.