In the recent past we have to wait for months to get a home video of a new release. But, with OTT boom, any film is streaming online in a month. If the film becomes disaster then it is coming to OTT within 3 weeks itself. In the current trend, some films which were released months back are not yet released in OTT space.
Akhil Akkineni 's much hyped Agent which was made with huge budget in Surender Reddy's direction turned out to be a colossal disaster. It was announced to release in OTT through SonyLiv platform within a month itself. The streaming service even announced release date. But, backed off due to several reasons. It is being heard that it will release after re-editing and adding some scenes. But, nothing happened so far.
Vicky Kaushal, Sara Ali Khan starrer Zara Hatke Zara Bachke which was released in June became a success at the boxoffice. This romantic comedy drama is directed by Laxman Utekar. Many are waiting to catch this film but it is still unknown when will it release in OTT. Jio Cinema has acquired it's streaming rights.
Controversial The Kerala Story which became one of the biggest successes this year is yet to make its OTT debut. This Adah Sharma starrer is directed by Sudipto Sen. The film claimed that many girls were trapped in the name of love and then converted into Islam. Later they were forced to join terrorists. ZEE5 grabbed it's streaming rights but no word about its OTT release date.
Rama Banam which was made in the successful combination of Gopichand - Director Sri Wass ended up as a dud at the boxoffice for its routine story and outdated treatment. SonyLiv has acquired the OTT rights. But, no announcement has been made about it.
Popular standup comedian, comedy shows host Kapil Sharma starrer Zwigato directed by Nandita Das. Shahana Goswami is the female lead. The film which was released in March won accolades and was also screened in Toronto Film Festival in 2022. The film is yet to make its way to streaming space.