Kushi romantic promos lack intensity. Vijay Devarakonda and Samantha are coming with a feel-good realistic romantic entertainer Kushi. The film directed by Shiva Nirvana is releasing on 1 September 2023. It is a make-or-break film for Rowdy Star Vijay Devarakonda and sizzling beauty Samantha who tasted duds in the form of Liger and Shaakuntalam in their previous ventures. The same is the case with Shiva Nirvana whose previous film Tuck Jagadish failed to set the screens on fire.
But the way the makers are promoting the film, one is getting the impression that they are failing to spread romantic vibes and connect chords with the Genex movie lovers. They organised one promo event and the chemistry between Vijay Devarakonda and Samantha went viral. However later, they went into silent mode. Vijay Devarakonda is leaving no stone unturned to promote the film and recently he shared the late-night call to Samantha and he shared the same on social media.
However people started criticizing the way they are promoting the film and questioning whether this is the way to promote the film. Vijay Devarakonda and Samantha during their dance in full public gaze, though captivated all with their chemistry faced criticism for going overboard with Vijay Devarakonda seen in Banian. People remarked ' Will people come to theatres if celebs go shirtless in their promos'
Similarly, the late-night call video also invited criticism and exposed Vijay Devarakonda as many criticized VD pointing out that there is no late-night call as such as it was afternoon time for Samantha as she is in the US. Better Kushi makers come up with some now and innovate ideas rather than tarnish the feel good love story with silly and cheap promo stunts.