There is a saying in advertisement field, "There is no good publicity or bad publicity. There is only publicity". Our stars have taken it seriously it seems. They are trying every trick in the trade to amplify the buzz about their films. We have seen several trends in promoting films right from keeping contests to creating controversies with statements and staging some incidents.
Now, they are ready to cross certain limits for the sake of publicity for their film so that it can bring good buzz resulting in good opening numbers. But, resorting to some actions seem how desperate they are. Last night musical concert was held for Kushi film. Even such shows were happened before too by Vijay Deverakonda and Rashmika for Dear Comrade in several South Indian cities.
In a similar manner makers organized a musical concert for Kushi film. Lead pair Vijay Deverakonda and Samantha gave live performance on stage for Kushi songs which were became chartbusters. They felt like to take the buzz a notch higher. Both of them indulged in a very hot romance on stage during their public performance. It seems awkward as stars usually behave decently during such public promotional events.
Another such instance happened today for Gangs Of Godavari event. A song from the film starring Vishwak Sen and Neha Shetty was launched at a college before college students. During the launch the hero and heroine of the film enacted the song on stage in live. They even recreated some movements from the song where Neha Shetty removes her pallu of saree and danced with Vishwak. All these seems in a bad taste and that too before college students where stars need to maintain decency.