AHA Crash: Is It A Mega Publicity Stunt?

Star producer Allu Aravind is trying his best to increase subscribers for his OTT app Aha which has been operational over a month now. Initially, happening hero Vijay Deverakonda was roped in as brand ambassador for Aha. Later, Allu Aravind and his partners planned to promote the platform with stylish star Allu Arjun.

However, due to coronavirus lockdown their plans of promoting Aha with Allu Arjun and also launching the app officially for Ugadi were disrupted. Meanwhile, Aha server went crashing for couple of days. They cited surge in traffic as reason behind the server crash. However, some feel that, it is mega publicity strategy of Allu Aravind.

Allu Aravid is a genius when it comes to promote his films. He is now seem to be implementing his strategies to endorse his OTT platform. Usually, server crash occurs when traffic is heavy. But, in case of Aha, it doesn’t have such attractive content to lure viewers. They are no way competition to Amazon Prime Video, Netflix and Hotstar which all have vast content, including star hero films of various languages.

Better, not to talk about the web series content of Aha. No single series is engaging. More importantly, production values are below par. Hope, Allu Aravind will acquire good films and make appealing serieses in coming days.