Yes, Chiru Factor Worked for Arjun Suravaram

It's a long delayed film. The makers faced title issues and financial issues during the film's shoot. And the film created no buzz before it hit screens. 

At this juncture, Megastar Chiranjeevi, himself, took an initiative and asked the makers to organize a pre release event in which he would grace as a chief guest. As Chiranjeevi attended the event and gave a positive word on the film, the hype on the film has increased considerably. 

Eventually, the film got decent openings on day one and minted Rs.4.1 crore world wide gross. Leaving them in great jubilation, the film exhibits steady collections trend at the moment. Besides, the screens in some of the area have been increased. 

"Superb DOUBLE THEATRES SANDHYA 70 mm one my fav theatre where I watched Khushi has been added along with SHANTI 70mm for #ArjunSuravaram Thank you all for going and watching on the Big Screen," Nikhil has tweeted.