Even though they enjoy immense fan following, stardom and busy with their films, stars are smitten with the craze of cashing on their image and earn in crores doing various other business.
In Bollywood many stars entered into clothing and fashion business. Now Tollywood stars are following them. Young sensation Vijay Devarakonda, despite his busy schedules in films, launched his own apparel brand Rowdy. Vijay who is known for his attitude addresses his fans lovingly as Rowdies. He is in super sonic speed to cash in on his new found stardom.
Recently, Super Star Mahesh Babu too launched his own brand Humbl. He used MB in the brand name and though Mahesh said it was a sheer coincidence and he was bowled when it was suggested to him by his business partner, the intent is not missed and is there for everyone.
His partner said they have conducted a survey to find out the name suited for Mahesh Babu's brand and based on his personality and character as viewed by the people they named it.
Mahesh is truly humble in character despite being a super star and this sends secret signals that he is targeting Vijay Devarakonda's Rowdy brand and image by highlighting his personality through his brand. It has to be seen who will win in the clash between Rowdy vs Humbl.