Almost all the filmmakers in Tollywood are now coming with extravagant pre release events ahead of their film releases. This is making producers wonder for whom are they organising the pre release events as they are producing films pumping in huge money, paying remuneration to entire cast and crew as per the agreements and promoting the film on through various media channels.
Even after the extravagant and lavish pre release events, most of the theatres are remaining empty. After the live feed goes off, people are forgetting about the films. That too people are watching them only when the special guests arrive on stage and later walk off.
Earlier there used to be no pre release events and also the success meets by the evening of the release day of the films. But of late everyone started following the same trend.
Just like one person is doing, others too started following for the fear of being left behind and blindly believing the event management companies and spending lavishly whatever they are demanding.
This reached to such a stage that event management companies which used to organize small events now grew up to the stage of producing big budget films. Though, it is proven time and again that content powers without any promotions, producers are not changing the track.