Chiru, Prabhas Took The Best Decision

This continues even one week ahead of the release. Even as film shooting is underway, the post production activities go simultaneously but still, the makers’ talk about working overnight ahead of the release.

The film unit experience tense moments overseeing the distribution activities, inking pre release business deals etc. There are three stages in film making and it involves pre production, production and post production.

Pre production involves selection of story, script, actors, locations etc. Production involves film shooting while post production involves dubbing, editing, BGM, VFX etc. The film output will be perfect only with the perfect planning of the above three. Earlier Tollywood never used to witness perfection in these activities.

Film shooting used to get delayed due to changes in the stories after going for the regular shoot, producers hurrying for the fear of escalation of film budget. Films used to get released with last minute changes and mistakes and many paid the price for such mistakes.

However things changed a lot now. Almost all filmmakers and production teams are staying away from media and silently working as per their plans. Majority films are going to sets only with the bound script after careful pre production. Same is the case with post production. The makers are even going to the extent of postponing their film releases if they are not satisfied with the quality. 

Prabhas' Saaho was supposed to release on Aug 15. But as the makers are not satisfied with the VFX, they decided to postpone the release by 15 days. Same is the case with Chiranjeevi's Sye Raa. The makers did not announce the release date but are taking their own time for post production. 

Nagarjuna is extremely careful and particular about these things. He is even ready for reshoots if not satisfied with the quality of the output. Mahesh often says lack of time for post production resulted in 1-Nenokkadine debacle.

Stars, directors and producers are particular about pre production too. They are going ahead with the regular shoot, only with the bound script and pre visualization is perfect. They are ok with the delays. Rana's Hiranya Kasipa is in pre production for more than 2 years. D Suresh Babu says he came to know about lot of new things during those two years of pre production of Hiranya Kasipa, an international project. 

Stars too are getting actively involved in all these activities and are giving green signals to directors who come to them with bound scripts. They are even overseeing the post production and giving their own inputs.>