Praises Galore, But No Collections

Of late Tollywood has been witnessing a new trend. Makers have been arranging for special premiers for celebrities ahead of the film release and releasing the bytes of celebrities heaping praises on their film as a part of their promotions.

They are on a mission to prepare movie lovers that their film will be a sure shot blockbuster and ensure that people do not miss on the first day. However on the day of the film release, they are getting shocks with empty theatres and nil collections.

Even then right after the completion of the three shows on the first day, makers are celebrating bursting crackers and come with success meets and repeat the same scenes. Even after that, those films are not playing to houseful boards at the theatres. Exhibitors are seen praying to all Gods that at least they get theatres rent.

Then who gains with these acts means only producers. This is because the film's satellite rights and digital rights would have been done and if not, after seeing this promotional blitz, few may come with more crazy offers. Due to such promos, a film which turned out to be a below average grosser at the box office got Rs 2.5 crs for the digital rights.

Producers may be safe all the time but single screen owners are facing problems due to empty theatres and lack of collections. Right thinking people are saying mere boasting of content comes to nothing if they do not turnout into collections at the box office.

There is logic in their words but film industry which believes in magic and does business is not bothered about it. Who and when will they realize that strong content at the script stage is better than spending crores in the name of publicity.